Ruben Aronin is the director of communications at Global Green USA, the American affiliate of Green Cross International where Ruben heads up their overall messaging strategy including promoting their Oscar-week Celebrity Hybrid campaign. Previously, Ruben was the executive director of the Earth Communications Office (ECO), an international nonprofit organization that uses the power of Hollywood and the communications industry to improve the global environment. Ruben oversaw the production and distribution of ECO's annual communications campaigns reaching over a billion people in more than 50 countries. He also serves on the Advisory Boards of ECO India; the California League of Conservation Voters; Interlock Media Inc.; and Ciceana, a nonprofit environmental communications organization based in Mexico.